Services

TRY PORTUGAL is the brand of UPSTREAM for the tourism operation specialized in Active, Cultural and Sports Tourism. Creates and promotes new themed tourist products and sporting events that incorporate the country’s heritage assets and natural and cultural resources.

TRY PORTUGAL offers a digital marketplace where it integrates the largest offer of experiences and activities of Tourism and Hospitality partners from all over the country, facilitating the search and distribution of products with Tour Operators and national and international final consumers, positioning Portugal as a destination of excellence for Active, Cultural and Sports Tourism, 365 days a year! The tourist offer of TRY PORTUGAL is structured through an integrated approach of the various differentiating thematic resources that enrich the tourist experience and / or add value to the offer of the Territory, without being conditioned by any type of “activity” or means of travel. TRY Portugal‘s focus is to promote visitation, enjoyment and experience of the territory’s resources, according to the specific motivation of the tourist, regardless of whether he prefers to travel on foot, by bicycle, in kayak, on horseback … or balloon! From our point of view, the factors that influence the choice of Active Tourist to travel to Portugal are not “cycling & hiking”, Offer Networks, any major route, Mountain A or B or the proposal for a regional “destination” in particular (except for recognized exceptions…), but tourism products configured to meet specific motivations of a thematic nature, including Faith, Culture (Traditions, Heritage, Gastronomy and Wines, Arts, etc.), Nature and Biodiversity, Science, Sport and Wellness.

We integrate Nature, Culture and “Outdoor” Sport with the dynamism, quality and diversity of the resources of our tourism partners, aiming to provide tourists with unique, unforgettable and loyal tours, experiences and events, in a responsible and sustainable way to local communities.

TRY Portugal services include::

• Creation and distribution of innovative thematic Tourist Programs, covering the entire continental territory and islands, self-promotion or for third parties (Hospitality, Companies, Territorial entities);
• Promotion and commercialization of Tourist Experiences produced by the Partner Network;
• Digital platform for promotion and e-commerce of products, experiences and tourist events;
• General Travel Agency and Tourist Entertainment Services;
• Development Plans and Tourist Entertainment Services for territorial dynamization, accommodation units, events and tourist infrastructure;
• International Marketing & Promotion.

As in the corporate and business sector, Events contribute to the image reinforcement and positioning and to the tourism promotion of a destination, with the added benefit of creating immediate flows of visitors that generate economic impacts, both punctual and in the future.

Equally important is the social role of the Events, promoting the participants’ awareness of the communities and the environmental and cultural environment of the places where they take place, while not neglecting the opportunities for meeting, socializing and leisure among the participants.

UPSTREAM organizes and provides services to Sports and Cultural Events, meeting the corporate needs of actions that facilitate Team-Building, Leadership and Organizational Change in an “outdoor” context. Always with the objective of producing Events that provide unique and unforgettable experiences to individuals and organizations, and that have a positive impact on the tourism promotion of the territories in which they operate.

In particular, TRY PORTUGAL SPORTS identifies opportunities to create brands and concepts for sporting events with the potential for international promotion of the territory for sport tourism, and provides organization, logistics and promotion services that contribute to the highest quality and internationalization of already existing events.

TRY PORTUGAL SPORTS conceives and organizes directly or in co-production Sports events of all non-motorized “outdoor” modalities (Triathlon, Trail, MTB, Cycling, Obstacle Races, Functional Fitness, etc.), as well as Training Fields and Internships, and provides a set of services that improve the athletes’ experience and the quality of the organization:

• Creation and Production of Physical and Digital Events;
• Strategic and Concept Consulting;
• Planning, Logistics and Operational Management;
• Registration and Sponsorship Management;
• Promotion, Communication and Marketing;
• Tourist Services (Accommodation, Transfers, Visits, Experiences);
• Technical and Support Services to Athletes and Companions.

In a context of high competition between tourism “destinations”, internal and external, we understand that the national and regional strategy for tourist differentiation and competitiveness will have to pass fundamentally through the identification of specific segments (“market niches”) of external demand, with motivations that are compatible with the tourist potential of differentiating endogenous resources.

At UPSTREAM we know that it is not enough to offer infrastructures and entertainment and leisure resources (walking routes, mountain biking centres, museums, etc.) or mere “supply chains” (routes, hotels, experiences), to create new tourist flows and enhance the territory and communities. For this to happen, it is necessary to design, infrastructure and promote new themed Territorial Tourism Products that correspond and are consistent with the motivations of tourist demand, especially international. UPSTREAM supports Public Territorial and Tourism Management Entities and private agents in structuring the offer of new tourism products with the potential for international affirmation, within the scope of Active Tourism, integrating the resources of Nature, Culture, Heritage, Gastronomy and Wines, Rurality, Traditions, Sport and Well-Being. Our own competencies are associated with other specialized partners in complementary areas so that we can offer an integrated set of multidisciplinary services:

• Previous Studies (Resources, Demand, Impacts, Scenarios) and Projects;
• Strategic Analysis, Valuation Plans and Tourism Development;
• Identification and survey of tourist resources (georeferencing, photography, signage, installation);
• Structuring of new Territorial Tourism Products;
• Management, monitoring and conservation of Tourist Infrastructures in Nature;
• Strategic and operational plans for tourist entertainment;
• Digital Platforms and Channels.

 

However, the still high dependency of the “Sun & Sea” segment, coupled with the deficient external promotion of the resources and potential of the destination “Portugal” for Active Tourism, requires an additional effort to recreate the country’s image and tourist identity based on those differentiating resources, associated with an effective Communication, for which we also provide specialized services of Tourism and Territorial Marketing including:

• Creation and Management of Content and Social Networks;
• Content creation and graphic design for tourist communication;
• Production of Guides, Itineraries, Maps and reference works;
• Production of audio-visuals for tourism promotion;
• Territorial Marketing Plans;
• National and international promotion strategy;
• Participation in international exhibitions;
• Communication and Public Relations Plans;
• E-marketing Solutions
• Workshops and actions to promote product-market;
• Awareness and training actions for tourist agents.