Upstream Portugal promotes the destination of Portugal and its Natural and Cultural Heritage, In the external markets, providing services and commercializing products in the scope of Active Tourism, Arts & Crafts and Digital Communication for Tourism, thus enhancing Local Development opportunities with global reach.
Catherine de Freitas, Communication Director of Upstream Portugal, is the driving example of the brand. Her experience in Marketing and Communication combined with Certifications in Climbing and Mountaineering results in the perfect equation to lead a brand that aims to leverage Natural and Cultural Heritage of Portugal.